The Regional Growth Group is the latest in a family of brands we've been developing over a number of years. We originally created the visual identity for The Sustainability Community and its network of regional events, with each new brand building on that established system.

Our challenge was to create a new logo for the already established The Sustainability Community visual identity that we had designed a year earlier. It needed to be a refresh that didn’t feel too far from the original and would be used for Regional Growth and networking events.

We crafted The Regional Growth Group Stamp. I took the stepped-down glyph approach from the original logo and added new glyphs for the rebrand. The original brand used the UN Sustainable Development Goals as its colour palette, and we decided to keep that, using ‘Sustainable Cities and Communities’ as the primary colour.

The brand brings together the original TSC dots into a more considered Bauhaus/Swiss style by closing the gaps and keeping the dots tight, allowing for more negative space, greater contrast, and larger, bolder event titles.